The show with more…
It was the textile technology show with everything. From the USTER viewpoint, the recent ShanghaiTex 2015 was a multi-faceted success: important contracts concluded, new deals initiated, market insights, and more visitors for USTER, up 7% on the previous edition. And, unfortunately, there was also more rain – heavy downpours which kept the overall attendance at ShanghaiTex 2015 somewhat below expectations…
ShanghaiTex is staged every two years at the city’s 100,000 square meter exhibition complex. The show is characterized by a strong emphasis on Chinese visitors, who this year made up 95% of the visitors at the USTER booth. This profile enabled USTER to identify some clear trends in China’s textile manufacturing sector, the most prominent being a new focus by spinning mills on reducing contamination.
Walter Kiechl, the new Chief Operating Officer of Uster Technologies in China, noted: “It was busy on our booth during the first three days of the show, with special interest in our fiber cleaning system. The USTER® JOSSI VISION SHIELD attracted the high attention, and our statistics showed that more than a third of visitors expressed serious interest in this instrument – as well as in USTER’s Total Contamination Control, which was launched in 2014.”
The USTER booth at ShanghaiTex was easily recognized by its distinctive tall funnel, guiding visitors to a red-carpeted world of quality testing and monitoring. The 196 square meter display was presented in the form of islands, each highlighting a particular application, with a total of 13 of USTER’s latest instruments on view.
USTER booth at ShanghaiTex 2015
Visitors took the opportunity for detailed discussions with technical experts – and more. ShanghaiTex 2015 proved to be the place for real business deals. Anson Xu, General Manager for Sales & Service within Uster Technologies in China said: “Compared with ShanghaiTex 2013, significantly more visitors were obviously keen to invest in the quality management of their spinning mills. We are proud to confirm the trust of a spinner in Shandong province, who signed a contract for one USTER® AFIS PRO 2, one USTER® TESTER 5, one USTER® TENSOJET 4, one USTER® CLASSIMAT 5, one USTER® ZWEIGLE HL400 and a foreign fiber upgrade for the USTER® QUANTUM 3 yarn clearers on 300 winding positions.”
Walter Kiechl concluded that USTER’s expectations for ShanghaiTex 2015 were met in terms of visitors, sales leads and contracts – and, equally important, in identifying market development trends: “The interest in the USTER® JOSSI VISION SHIELD and USTER’s Total Contamination Control concept is a good indication that contamination is a serious concern for spinning mills in China. Discussions with visitors and customers showed that our Total Contamination Control solution matches this trend.” Shows such as ShanghaiTex are really much more than shows – they are also a vital trend indicator.